 |
 |
- Subscribers get 24/7 desktop access
- Detailed ad descriptions
- Live links to online creatives
- Downloadable Video and Audio files
- Photoboards with descriptions and key images of Games and Microsites
- Our periodic Viral Review, summarizing noteworthy viral activity, by the people who see it all
|
|
 |
 |
NEW! See the latest and most buzzworthy viral and word of mouth online advertising.
With the largest and most comprehensive database of viral ads in America, we make sure you won't miss relevant buzz from your competitors-and that you stay current on the latest methods others are using, across all industries.
Industry's Largest Viral Archive
We scour hundreds of sites for new viral ads every day, categorizing each new one we find. The result is a unique database that organizes thousands of company sponsored and user generated viral messages. The database contains over 4,000 ads and over 1,000 advertisers.
How We Do It
Each day we scan through hundreds of influential blogs and other sites where viral ads are likely to be seeded-social networks, video sharing sites, industry newsletters, etc. Our viral team evaluates the scores of videos, games, microsites, and other content produced by this search, culling out those that fit our definition of online viral advertising. Then we make them all available to you in a searchable archive with a classification system that is completely consistent with our other tracked media.
Key Benefits:
- Access the most comprehensive viral advertising archive in the market
- Receive daily Viral Alerts by email
- Keep tabs on the viral efforts of key competitors
- Stay abreast of the full range of creative Activity in the viral world
- Get competitive perspective across traditional and alternative media
Who Advertises Virally?
The spectrum of brand names doing this may surprise you. Our archive contains pharmaceutical firms, insurance companies, appliance manufacturers, telecommunications providers, packaged goods companies-a who's who of mainstream and emerging brands, some leading the way, and others experimenting for the first time.
We bring viral advertising into perspective with a team of full-time viral advertising analysts. The result is the industry's first solution that captures, counts, and catalogues the vast world of viral advertising.
How Do We Define Viral Advertising?
Nothing is clearcut in the viral world, but our definition is simple: We look for online messages that are aimed primarily at attracting and engaging an audience, and secondarily at supporting a brand or product. The brand or product message is often quite subtle-sometimes even indiscernible. We also seek out negative messages that are circulating virally-user generated spoofs, parodies or satires which poke fun, or are critical of a brand.
More Information on Viral Advertising and Viral Marketing
|
(718) 482-4243
mberkman@competitrack.com
