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We monitor each medium ad by ad, and all in one location, which results in a consistent and accurate record of advertising data in television, radio, print, outdoor and online media.
Data is tracked and stored at the individual ad level. This means that for any piece of creative running – broadcast or print - a specific media schedule and spending summary is available.
Television ads are identified by advertiser, product or campaign, ad length, lead audio, major visual elements, and other key identifying characteristics. Radio ads are identified by advertiser, unique creative code, station, market, time, and program. Print ads in our tracking universe are identified by advertiser, product or campaign, headline, lead body copy, major visual elements, and other identifying characteristics such as special offers, co-op partners and so on. These along with outdoor and online ads are all classified using Competitrack's industry specific Advertising Classification System. Industry specialists handle all ad classifications.
Further, every ad is entered into a single centralized database. All executions are cross-referenced at the product and campaign level. This makes it a fairly simple matter to provide spending by product or campaign across key media.
For any individual advertiser, spending may be broken down by product, campaign, media or creative execution.
See the links below for the methodology details of each specific media type.
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