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Retail FSIs |
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Trade Promotion Management (TPM) Programs
Competitrack is the only advertising tracking service that can monitor both TPM and brand activity across a broad range of TV, Print and Radio advertising.
Competitrack's TPM Programs allow you to monitor channel partner and competitive activity down to the model, price point, and promotion level.
Introducing:
Multimedia Co-op Advertising Tracking
Monitor Co-op Activity in Television, Radio, Print and FSIs
Use Tracking Data To:
- Verify Proof-of-Performance
- Estimate Ad Expenditures
- Measure Program Compliance
- Analyze Competitor Activities
- Inform Your Sales Team
Program Highlights
- Single source for 4 media
- Accurate pattern recognition technology for
broadcast monitoring
- 250+ newspapers monitored
- Custom program for each client
About Competitrack
- 20 Years in business
- 200 Employees
- 6,000 Customers
- 4,500,000 Ads in an all-digital archive
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- Track co-op ads by retailer, price, and many other variables
- Competitive monitoring
- Proof-of-performance
- Regulatory and program compliance
- TV
- Radio
- Newspapers
- Magazines
- FSIs
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Custom Monitoring Services: |
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- FastTrack Daily or Weekly TV, print and radio COMPETITIVE SPENDING for national and leading local markets.
- DataView Customized database allowing clients to run detailed media spending reports to the advertiser, product, vDMA, and other key parameters.Run reports to screen, printer, or Excel.
- Data and Creative Linked data and creative for TV, print, and radio media.
- Multicultural Media data for Hispanic, African American, and Asian American media.
- Trade Promotion Custom monitoring programs to combine retailer co-op promotions with advertiser/brand activity.
- Spot Cable Monitoring in place for Time Warner Cable in New York City and pilot programs under development for other leading DMAs.
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Independent 3rd Party Proof-of-Performance
WE CAN HELP YOU: |
Estimate Advertising Expenditures
Develop accurate estimates for 4 media based on ad by ad reviews. Includes English and Spanish language ads. Use data to meet FASB reporting requirements.
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Check Program Compliance
Are the right products being advertised? Is the correct image being used? Do product descriptions and logos meet program requirements? Does pricing meet your minimum guidelines? Are there any anomalies that need to be corrected?
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Monitor Competitive Activity
How does the competition's pricing and terms compare to yours? How much ad space do you receive relative to your competitors? How prominently do your competitors appear in the ad?
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Improve Sales Force Effectiveness
Keep your salesforce informed about competitive and customer activities by sending copies of new ads directly to each salesperson. Daily New Ad Alerts are tailored to individual sales territories. Digital copies of ads and full occurrence schedules are available for review on the Competitrack website.
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Extensive Customization
Every client has unique information needs. To meet those needs, Competitrack will customize every aspect of the advertising tracking process:
- media universe
- amounts and types of information recorded for each ad
- ad classifications and product definitions
- methods for calculating estimated media costs
- reporting and delivery alternatives.
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Sales & Marketing Support
Provide each sales person in your organization with a customized stream of ads running in their territory. Match account performance with retailer advertising and competitor spending levels.
Give the marketing team more precise information for ROI analysis. Enable marketing and advertising managers to easily see the positioning and the deals offered by competitors.
Know how often you affiliates are using your trademarks and brands? Our reports help your team enforce standards and maintain brand equity.
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Accuracy and Consistency
Competitrack's operation is organized to facilitate consistent data gathering within and across media. We achieve this by centralizing all judgment-based coding-how to classify an ad, how to measure different components of co-op ads, etc.-with a small group of "specialists" who are trained to handle the specific information needs of each client.
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Our operation runs 24 hours a day, 7 days a week in three shifts. Most of the ads that we find are creative executions we've seen already.
We discover new ads continuously, coding and categorizing a new one every 60 seconds.
After we've put an ad our database, we count each and every time we see it again. That makes for accurate accounting-and data you can trust.
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We provide monitoring services to a wide range of industries, including consumer electronics, packaged goods, home furnishings, automotive, textiles, and every major services category.
| Competitrack watches advertising in major media in over 140 markets. In addition to co-op advertising, we monitor manufacturer-based image and product ads, providing advertisers with a complete picture of channel as well as competitor advertising activities.
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Deliverables: What You Get
Custom File Output
You decide what data points you need and how you want us to design your reports. We can present your data in any spreadsheet or database format you require, and we can make changes whenever you need them. So you won’t have to spend your time matching Competitrack data with your internal legacy systems.
Web Delivery
Convenient digital downloads and centralized online management mean you’ll never have to wait for tearsheets again— and you won’t need to clog up your file cabinets either! Find exactly what you need instantly.
Data for Decision Making:
| Report Type |
Typical Users |
Purpose |
| Expenditure Summaries |
Finance Personnel |
Input for financial reporting, support for FASB and SOX requirements, and internal compliance needs |
| Proof of Performance Reports |
Program Managers & Finance Personnel |
Validate that ads ran as promised (when, where, size, content, etc.) |
Program Compliance
Exception Reports |
Program Managers |
Quantify compliance problems by customer; minimize compliance exceptions |
| Competitive Analysis Reports |
Brand Managers, Ad Managers |
Analyze customer ad allocations for you versus competitors; monitor competitor messaging, pricing and promotions |
Comprehensive Competitive
Advertising Reports |
Brand Managers, Ad Managers |
Combine co-op with manufacturer, brand, and product advertising outlays to see full competitive advertising picture; monitor competitor messaging in manufacturer, brand, and product ads |
| Sales Territory Reports |
Sales Managers, Sales and Marketing Team |
Analyze customer ad allocations by sales territory |
| Media Reports |
Brand Managers, Ad Managers, Media Managers |
Analyze media strategy for your competitors’ brand and product advertising |
| Note: All reports may include data for newspapers, magazines, trade publications, circulars, FSIs, television and radio. |
Ad Alerts
Pick your competitors. We’ll tell you when they have a new ad in print or on TV or radio, and we’ll email it you in a digital thumbnail. And we can custom tailor an Alert for each of your salespeople. These can arrive at anyone’s desktop daily, weekly, or any frequency that you specify.
Outstanding Customer Service
Our client managers consistently receive “A” ratings when we request customer feedback. It’s the main reason that we’ve kept growing for 20 years.
Industry Links
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For more information about co-op advertising and trade promotion please visit the following:
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(718) 482-4204
Jelilian@competitrack.com
